A Carbon Neutral Business
This web site is under development. Philip Reedman MW can be contacted on:
Mobile:+61 411 479 042
Telephone: +61 8 8232 6684
Fax: +61 8 8223 2875
Philip Reedman Master of Wine provides a diverse range of services to wineries and to retailers looking for long term, sustainable business solutions.
My understanding of the quality and value for money ratio demanded by consumers assists wineries to sell wines for their full market value and retailers and brand owners to eliminate unnecessary costs from their businesses.
Making great quality wine is not enough to guarantee success in any market; the wine needs to resonate with consumers too. Nine years of blending large volumes of wines at all price points from Australia, New Zealand, California, Chile and Argentina has given me an insight into the styles of wine which are likely to succeed in the competitive market place.
Offering the right product at the right price with the appropriate marketing plan to underpin it is essential for success in the crowded and competitive UK market. I can assist in the development of brand and marketing plans to ensure that a product has the best opportunity for success.
NPD and customer-focused innovation assist in the delivery of long term profit for clients.
I have a strong track record of developing new product ranges and taking them to market to both consumer and critical acclaim.
My nine years as Senior Wine Product Development Manager for Tesco has allowed me an insight into the motivations and requirements of this important and growing market sector.
· About Philip Reedman MW
25 years of Wine Industry Experience
Qualified as Master of Wine in 1996. The MW is the peak professional qualification of the wine trade and has an international membership of approximately 260. The examination can only be undertaken once one has gained the WSET Diploma qualification; itself a two year course of study. To gain the MW qualification candidates have to demonstrate a thorough knowledge of the global wine industry and an ability to taste and evaluate wines blind. www.
In 1998 I joined Tesco Stores, the UK’s number one retailer as Senior Wine Product Development Manager based in Australia. Initially the role covered the sourcing and selection of wines from Australia and New Zealand. From 2002 the remit expanded to cover first the USA and latterly South America.
From 1989 until when I joined Tesco I worked with Australian Wine Agencies. As a pioneering importer and distributors of wines from small and medium-sized wineries across Australia this business helped Australian wines become established in the UK market and brought many new wineries such as RBJ and Torbreck to prominence. .
Early career experience was in the independent wine retail and wholesale sector after a period of working in the on-trade..
During the course of my career I have worked vintages with three renowned wineries: Hugel in Alsace, Saltram Wine Estates in the Barossa Valley and Taylors Port in the Douro Valley, Portugal giving active involvement in all stages of wine production.
Philip Reedman Master of Wine Pty Ltd is a Carbon Neutral business.
Based in Adelaide, South Australia but working in many countries necessitates a great deal of air travel. I have decided to off set all of the greenhouse gas emissions associated with my business in order to minimise my impact on the environment. Working in conjunction with the Carbon Reduction Institute my carbon footprint has been assessed and carbon credits purchased to offset the circa 70 tonnes of greenhouse gases which my business generates.